Built for the loud. Worn by the real.

This isn’t fashion for everyone — and that’s the point.

51 50 is an alternative clothing brand rooted in rebellion, individuality,

and unapologetic self-expression.

Inspired by Southern grit, South African edge, and underground culture, we create gear for those who don’t follow trends — they stand their ground.

If it ain’t loud, it ain’t living.

51 50 isn’t just clothing

it’s a middle finger to average.

If our pieces have become part of your uniform for the real days,

help others find the same energy.

Leave a review on Google and tell ’em how it hits.

Your voice keeps the fire going.

No apologies needed.